Get Up, Dress Up, Show Up


Tips, Rips, and Reviews
by Michael Dalton Johnson

You gotta have a gimmick. —Stephen Sondheim

Salespeople can get a little crazy trying to get the attention of a potential buyer.

There is the story of the salesman who bought a pair of shoes and sent just one to a prospect he had not been able to reach. He attached this note: "Now that I have one foot in the door . . ."

As the story goes, the prospect was amused and took his next call.

The salesman who sent a three-minute egg-timer and a note, which read "Set this when you take my call, and I’ll be done before the bell goes off," deserves a special mention.

One person wrote a check for the amount his prospective business affiliate would gain through a joint business relationship. He put, "Next year’s increased income" in the memo section, and then wrote VOID across the check, and sent it with a note that read, “Your next one can be ready to cash.”

One person I know routinely sends a lottery ticket to someone who is hard to reach. "You’ll have a much greater chance for making money if you take a moment to talk with me."

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8 affordable ways to drive traffic to your Web site
by Bob Bly

How do you drive traffic to your Web site without burning through your available cash in a couple of weeks? Here are 8 cost-effective ways to get hits to your site:

1. Google. The world’s largest search engine, Google facilitates 250 million Web searches per day for its users. As an advertiser, you can buy preference in Google’s search engine, based on key word, on a cost-per-click basis.

It could cost you as little as a dime a click or more than a dollar a click, depending on the popularity of the key word you want to buy. If the cost of the key word is 30 cents per click, and 100 people click on your site that day as a result of a Google search on the key word you bought, Google charges you $30. Google lets you put a limit on how much you spend per day, so the cost can fit any budget.

2. Overture. Another search engine that lets you buy preferential rating on key words. Overture reaches over 80% of active Internet users by displaying your business in search results on leading sites like Yahoo!, MSN, and Alta Vista.

How to you determine what you can afford to pay? Say your product costs $100 and out of every 100 clicks on your site, you get one sale, for a total of $100. You can afford to pay $1 per hit if breaking even on the initial sale is your goal.

3. Affiliate marketing. Find Web sites that cater to the same market you do. Arrange for them to feature your products on their site and in their e-mails. Online ads, e-mail blurbs, and Web pages talking about your product link to your site where the user can purchase the product under discussion. The affiliate receives a percentage of the sale ranging from 15% to 50%.

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Top Dog of the Week: Jill Konrath

Tom Reilly"If you're running into trouble cracking into corporate accounts, most likely the root cause is your failure to clearly articulate the business outcomes that customers realize from using your products, services or solutions. " —Jill Konrath

Jill Konrath is a top sale strategist who helps b2b sales pros develop fresh strategies to engage their crazy-busy prospects. Jill authored the classic, Selling to Big Companies and bestselling SNAP Selling. You can download her prospecting tool kit here.

Tested and Proven Ways to Make More Sales!

Both-BooksSales Winner's Handbook gives you well researched and tested ways to make more sales. You'll quickly gain the professional inside sales skills to find and interest prospects and get them buying. This is the same sales tools developed, tested, and used by FORTUNE 500 organizations. Get them. Use them. Cash in with more sales.
eBook $40.00
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Don't Get Left in the Dark. Board Room or Dinner Table, You Need This Book

Both-BooksThe definitive guide to reading body language.
Great in sales situations or at the dinner table.
eBook $9.95
Learn More Here



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Break a Few Rules and Build the Career
of Your Dreams

Rules of the HuntThe problem with "conventional wisdom" is that it's not always wise. It's often off target, outdated, or just plain wrong. However, when you practice a little creative rule breaking good things start to happen.

The rules below are explained in Rules of the Hunt and brief case histories and examples are given.

"To say that Rules of the Hunt is one of the most unusual business books I've ever read or reviewed would be an understatement." - Ivana Taylor, Editor, Small Business Trends

• Steal good ideas

• Never pay full price.

• Get off the phone.

• Avoid meetings with more than three people in attendance.

• Raise your prices and sell more.

• Avoid writing memos.

• Look at business as a form of playing.

• Don't tell people what to do. (There is a much better way to get what you want.)

• Turn down invitations to business lunches.

• Drop in unexpectedly on your competitors.

Click here to learn more.

"One of these top dog secrets can earn you a fortune."
-Jeffrey Gitomer

Both-BooksThese classic books feature the advice of America's leading sales and business experts. FREE Shipping.

Available in Softcover and eBook Buy One for $24.95, Get the Other FREE
Learn More Here