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| This
Week's Expert Sales Advice |
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Harness
the Amazing Power of Testimonials
by Colleen Francis |
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Testimonials allow prospects to discover the real-world
benefits of using your product or service from your customers.
Few sales tactics are more compelling or persuasive. Colleen
Francis shows you several ways to get and use testimonials
to sell more.
For any sales professional interested in selling more to
more people in less time, testimonials are a vital part
of the formula for success. If you're not using them in
your business right now, you are missing out on one of the
most useful sales tools ever!
Consider the story of legendary businessman W. Clement Stone.
He built what would one day become a multi-billion dollar
empire by selling fire-insurance policies door-to-door during
the Great Depression.
There's no denying Clem's knack for people skills was a
big part of his success. But, he also had a little something
extra-a binder overflowing with testimonials from his customers.
Legend has it that binder never left his side when he was
knocking on all those doors. It was chock full of stories-and
not just happy accounts from people who were satisfied.
It also told painful stories about how people had . . .
(continued)
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