Tips, Rips, and Reviews
by Michael Dalton Johnson
Beware the "expert."
The expansion of the Internet has given rise to a multitude of people who
present themselves as experts. Many arenít, and doing business with them
can be very costly.
No matter how slick their marketing or how cool their website is, I
strongly suggest that you request a half-dozen referrals. Take the time to
contact these referrals and ask questions about their experience with the
company. Ask questions about price, delivery, and the quality of the work
I once made the mistake of not doing my homework on a company
offering expert website development. We discussed all the elements and
functionality required for the website. I was assured that it was a "piece of
cake" to get me everything I needed. I was told the job would take about
After many phone calls and meetings which seemed pointless, it
slowly dawned on me that I was not dealing with experts, but rather a
company that held itself out as expert.
After eight weeks, I called the CEO and held his feet to the fire. He
promised to complete the site within 10 days. It was completed; however,
it took an additional three weeks, and the site never did function correctly.
I had to spend more money troubleshooting and correcting the
The companyís initial low price was not a bargain, considering the
lost time and what I had to do to get the site up and running.
I later learned that the delays were caused because the company was
sending the work offshore, and it was having difficulty managing the relationship
with the foreign company.
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Break a Few Rules and Build the Career
of Your Dreams
The problem with "conventional wisdom" is that it's not always wise. It's often off target, outdated, or just plain wrong.
However, when you practice a little creative rule breaking good things start to happen.
The rules below are explained in Rules of the Hunt and brief case histories and examples are given.
"To say that Rules of the Hunt is one of the most unusual business books I've ever read or reviewed would be an understatement." - Ivana Taylor, Editor, Small Business Trends
• Steal good ideas
• Never pay full price.
• Get off the phone.
• Avoid meetings with more than three people in attendance.
• Raise your prices and sell more.
• Avoid writing memos.
• Look at business as a form of playing.
• Don't tell people what to do. (There is a much better way to get what you want.)
• Turn down invitations to business lunches.
• Drop in unexpectedly on your competitors.
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